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  • In 2011, 43-year old Snoop Dogg, real name Calvin Broadus Jr signed a three-year deal to be the face of Blast, a fruit-flavoured drink that was part of Pabst's Colt 45 malt beer range.
  • Under the terms of the agreement he was paid around $250,000 and further instalments of $20,000 for every tenth mention of the brand on social media, at concerts or during TV appearances.

  • But he believed his contract also entitles him to a portion of the sale price should Pabst sell the business before January 2016, as well as royalties on each case of Blast that was sold.